Privacy Policy

Information on the collection of personal data and contact details of the data controller

1.1 Welcome and Introduction

Welcome to our website and thank you for your interest. Below, we inform you about how we process your personal data when you use our website. Personal data is any information that can be used to identify you.

1.2 Data Controller

The data controller within the meaning of the General Data Protection Regulation (GDPR) is [Name of company] . The data controller is the natural or legal person who, alone or jointly, determines the purposes and means of the processing of personal data.

1.3 Encryption to protect your data

To protect your data and confidential information, we use SSL/TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the padlock icon in your browser's address bar.

DATA COLLECTION WHEN VISITING OUR WEBSITE

If you use our website for informational purposes only, i.e., without registering or otherwise providing us with information, we only collect the data that your browser automatically sends to our server ("server log files"). This data is necessary to technically provide you with the website:

  • Website visited
  • Date and time of access
  • Amount of data transferred
  • Source/referrer from which you accessed this page
  • Browser used
  • Operating system used
  • IP address used (anonymized if necessary)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. This data will not be shared or used for any other purpose. However, we reserve the right to subsequently review server log files if there are concrete indications of unlawful use.

COOKIES

To make your visit to our website more user-friendly, we use cookies. Cookies are small text files that are stored on your device. Some cookies are deleted after the end of your browser session (session cookies), while others remain stored and allow your browser to be recognized on your next visit (persistent cookies).

Cookies can process information such as browser or location data, as well as IP addresses. The use of cookies is governed by:

  • Article 6 paragraph 1 letter b GDPR for the performance of a contract or
  • Article 6 paragraph 1 letter f GDPR to safeguard our legitimate interest in the optimal functionality of our website.

We may work with advertising partners who may also store cookies on your device ("third-party cookies").

You can configure your browser to notify you when cookies are being set and to decide individually whether to accept them. Disabling cookies may limit the functionality of our website.

CONTACTING US

When you contact us (e.g., via contact form or email), we collect personal data. This data is used solely for processing your request

  • The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in efficient customer support.
  • If your request leads to the conclusion of a contract, the processing will be carried out in accordance with Art. 6 para. 1 lit. b GDPR.

Your data will be deleted after your request has been processed, unless there are legal retention obligations.

DATA PROCESSING FOR ACCOUNT CREATION AND CONTRACT EXECUTION

  • Personal data is processed in accordance with Art. 6 para. 1 lit. b GDPR if you provide it for the purpose of fulfilling the contract or opening a customer account.
  • After complete contract fulfillment or account deletion, your data will be stored due to tax and commercial law retention obligations. Afterwards, it will be deleted.

USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Newsletter registration

By subscribing to our newsletter, we will regularly send you information about our offers. Only your email address is required for sending the newsletter. Providing any further information is voluntary.

  • Registration uses a double opt-in process : You will receive a confirmation email and must activate the link to receive the newsletter.
  • Your consent is given in accordance with Art. 6 para. 1 lit. a GDPR.
  • You can unsubscribe from the newsletter at any time via the unsubscribe link or by sending us a message.

6.2 Email advertising to existing customers

If you have purchased goods or services from us, we reserve the right to send you email advertising for similar products. This is done on the basis of our legitimate interest in direct marketing pursuant to Art. 6 para. 1 lit. f GDPR.

You can object to this at any time.

DATA PROCESSING FOR ORDERS

7.1 Transfer to shipping service providers

To process your order, we will transmit your data to:

  • Shipping service providers (e.g. DHL, DPD)
  • Payment service providers (e.g. PayPal, credit card companies)

7.2 Payment via PayPal or SOFORT

  • When making payments with PayPal , data is transmitted to PayPal (Europe) Sarl et Cie, SCA.
  • When making payments with SOFORT , data is passed on to SOFORT GmbH.

The transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR.

USE OF SOCIAL MEDIA PLUGINS

  • Facebook: Integrated via Shariff solution (no automatic data transfer).
  • Google+ & Instagram: Also integrated only via the Shariff solution.

Further information can be found in the respective privacy policies of the providers.

ONLINE MARKETING & ANALYSIS TOOLS

10.1 Google DoubleClick

Our website uses DoubleClick from Google to deliver relevant ads (Art. 6 para. 1 lit. f GDPR).

10.2 Google AdWords Conversion Tracking

Our website uses AdWords conversion tracking to measure the success of ads.

RETARGETING & REMARKETING

  • Facebook Pixel: Used to optimize Facebook ads
  • Google AdWords Remarketing: Enables personalized advertising based on your user behavior.

RIGHTS OF THE PERSONS AFFECTED

You have the following rights under the GDPR:

  • Right of access (Art. 15 GDPR) : Information about stored data.
  • Right to rectification (Art. 16 GDPR) : Correction of inaccurate data.
  • Right to erasure (Art. 17 GDPR) : Deletion of your data, provided there are no legal obligations.
  • Right to restriction of processing (Art. 18 GDPR) .
  • Right to data portability (Art. 20 GDPR) .
  • Right to object (Art. 21 GDPR) : You can object to the processing of your data at any time.

DATA RETENTION PERIOD

Personal data is stored for as long as legally required. After the retention periods have expired, the data is deleted